The Content Trends We Need To Talk About – with Canva’s Maria Izvestkina

This week, Rachel and Lynne are chatting with Maria Izvestkina, a multidisciplinary creative leader from Canva. They discuss the importance of protecting creative energy, the impact of AI on design, trend spotting, and how to live a creative life. 

Maria shares insights on:

– The evolving role of AI in creative work 

– How to harness social media for creative expression 

– Effective use of Canva features and templates 

– Developing a playful and experimental mindset to fuel creativity 

– Practical tools and strategies for freelancers 

Maria also talks about her Substack project Playin and offers valuable advice for organising work in Canva.


Rachel Smith: Hello and welcome to The Content Byte, a podcast for freelancers who use their words to make money. I’m Rachel Smith, a freelance journalist, copywriter, and content producer. I’m also the founder of Rachel’s List, a jobs board and community for Australian writers and other creatives. 

Lynne Testoni: I’m Lynne Testoni! I’m a journalist and content writer as well. Rachel and I are your weekly co-hosts, and every week we bring you all kinds of tips, tricks, and some fabulous guests to help you make the most of your freelance business.

Rachel: Lynne, as you know, I am a big Canva user. I still hire designers for the big stuff, but for day-to-day assets, I would be lost without Canva. So, I’m very much looking forward to our guest today who actually works there. I have many burning questions. 

Lynne: I bet you do. There are so many things, and of course Canva keeps bringing out more and more exciting things. So even if you think you know what you’re doing, there’s so much more exciting stuff you don’t think you’ve really touched. 

Rachel: Yes. 

Lynne: It’s such an interesting company too, and our guest today has done some really cool things there. Tracking trends, embracing the next technology and there’s so much coming. How about you introduce Maria, and we’ll get her into the hot seat? 

Rachel: Yes, love to. 

Maria Isvestkina is a multidisciplinary creative leader with a global perspective. She leads video and social media content at Canva, bridging creativity, culture, and technology to shape how millions of people tell stories online.

What a cool job. Oh my gosh. 

She pioneered Canva’s first ever design trends report setting a new standard for trend forecasting by merging behavioural and visual analysis with AI driven personalisation. She’s been nominated for the Women Leading Tech Award for contributions to innovation in the creative and technology space, and she’s passionate about helping creatives navigate the evolving digital landscape and advocating for a future where human creativity thrives alongside AI.

She also writes about creativity, play, and trends on her Substack, Playin. 

Welcome, Maria. Great to have you here. 

Lynne: Welcome. 

Maria Izvestkina: Thank you for having me. 

Lynne: You have such an interesting job. It’s one of the best job titles I’ve ever seen. Tell us a little bit about your background and your role at Canva today.

Maria: Sure. I’m a designer by trade, but my path has been anything but linear when it comes to career. I started in graphic design, explored fashion as well, and eventually found myself drawn to visual communication in sort of broader space. And today at Canva, as you mentioned, I lead video and social media content within content team.

My role sits sort of at the intersection of creativity and culture and technology, and a lot of my work is all about empowering people to tell their stories online. Analysing how visual trends evolve and how we can help millions of creators express themselves in a more imaginative way. So, that’s in a nutshell.

Lynne: That’s exciting. 

Rachel: Wow. Was that role always there or was it kind of created for you or is it, is it a newish thing? 

Maria: It’s interesting it wasn’t there. It’s sort of evolved into, based on the need and based obviously where social media is going and how important it is, and I’ve had a couple of roles in camera before that, but there were always focused on trends specifically. So, sort of injecting more of a trend analysis and finding knowledge into what we put out there. So, it kind of merged the two, the just strengths I had and now I’m in social media space. 

Rachel: Wow. Let, let’s talk a bit about that trend spotting stuff that you are passionate about. How do you keep track of what’s on the cutting edge? Do you use listening tools or other strategies or are you constantly just looking and checking out what’s going on in the space? 

Maria: It wasn’t always like that, but I think after doing it for a few years, I developed a few strategies that really worked for me, and, definitely listening tools are so powerful. But I think the biggest thing is consistency because trend spotting won’t really take you far if it’s about chasing the viral moments, just because they’re so fleeting. So, it’s about having a regular practice of observing what’s happening in culture in your industry or whatever corner of the internet you might be interested in. When you do that week after week for a year, let’s say, you suddenly now have a year of historical context and that’s when patterns start to reveal themselves and you see how things evolve rather than just what’s happening today.

I think kind of understanding that really unlocked that for me, like in the early days. And another thing I rely on heavily is documentation. Recording what I notice, even if it’s a small thing. But I just kind of, I have a feeling about it. 

I think trusting your intuition as well. Setting aside time weekly or how works for you to sort of capture those observations? Almost like a building personal archive. I think that’s really helpful and over time that archive becomes a really, really powerful lens for your work. It helps you understand the shifts that are happening in your industry, in your space, in visual communication, and it allows you to make grounded predictions about what may come next. 

Lynne: That’s so interesting. 

Rachel: Fascinating. 

Lynne: It’s so true because I work a lot in interiors and architecture and there’s obviously trends, but they are slow. But the more you’re in it, you see them coming and going, you sort of see something on the horizon and then gets closer and closer and all everywhere. And then you see it trailing off again. It’s quite amazing. 

Maria: Absolutely. 

Lynne: I noticed one of the things you’re really strong about is that you’re such an advocate for creativity and living a creative life. We love to hear that. So, what does that mean for you in practice? 

Maria: That’s a good question.

I think I’m still discovering what it means every day, mostly because of having, with obviously working in tech. It’s such a fast space and it’s demanding. It’s fast. It’s exciting. It’s ever changing. So, I’m in the process of discovering what it means for me and living a creative life.

I feel like what I’m discovering is about prioritising joy and making things just for fun, which I guess we do a lot like kids. So, it’s sort of like I’m trying to analyse these parallels to what we do in our childhood from what we do now, and how we can learn from that time potentially.

I try to normalise play as something that deserves space in my week, not something that I have to earn or make special time for once the blue moon. Doing that, I try to block out playtime in my calendar. On Sundays I have my playtime, and I might do something, anything and maybe some junk journaling or painting or listening to podcasts or just mixing colours and shapes with no intention not to create anything extraordinary or share it online, like that’s not the point at all.

It’s really about just giving myself like a permission to explore and experience joy, because I feel like that’s where ideas really come from. So, that’s what I’m exploring. 

Rachel: Wow. You mentioned something about children and how children play. Do you think that we all did that once and then we sort of lost it as we get older and that’s something worth discovering or rediscovering.

Maria: I read this interesting thing about, making a list of things that had a very strong influence on you between ages, I think, zero to fourteen or something. And they don’t have to be profound things, that could be very silly things, but I feel like analysing what is it that was sparking your imagination when you were little? When there were no responsibilities, there were no goals. There was no trying to be something that feels like a very core idea around you and your creativity and when you’re coming from, and if we can sort of look back and rediscuss some of this and analyse why I was so into this thing, why I was bringing you so much joy. Maybe let’s actually can unlock your creativity in present day. So, I’m trying to experiment with that a bit more. 

Lynne: So fun. 

Rachel: Interesting. 

Well, the big elephant in the room, obviously for everybody in the creative space is AI. How did that coming along impact you as a designer and what are you seeing happening from a design perspective?

Maria: It is a massive disruptor for all of us and including myself and especially in the industry I’m in. What I’m seeing this year particularly, it’s a real shift in the creative world. Because we started with a lot of fear, which is understandable and uncertainty. But I feel like now creatives and professionals are starting to embrace AI in a much more open and experimental way, which I think it’s great and like makes me excited. People are realising that if you use AI to expand your thinking, rather than replace it, it becomes this incredible creative partner. You hear people say that, in a space where you can explore ideas further. 

One thing I also love seeing as creative building creatives and professionals building very specific niche workflows, GPTs that match the exact way they think. So, it might not work for anyone else, but this is just really specific type of work they do or the thinking they have to do. And it’s so empowering because instead of confronting to the tool, that’s what everyone uses it for. I feel like there’s a space to shape the tool around your own creative brain, and that level of personalisation is opening up so much creative freedom, if you allow it to. And I think from design perspective, there’s something even more fascinating happening in my opinion as AI becomes better at everything producing high quality outputs, less mistakes. Designers are leaning into the opposite. So, we’re seeing the return of the human hand and where the flaws and imperfections are actually intentional now, and the use as design elements and those intentional quirks signal that something was made by human.

It’s almost like the more advanced technology becomes, the more we value the deep human qualities, like making mistakes and just keep going or trying different things or admitting something or not having all the answers. So, to me that’s the most exciting part – AI pushing us to redefine what makes human creativity unique, like what is actually ever value so much in the way we work.  

Lynne: So interesting because there is a lot of hype around AI and there’s a lot of strong advocates of it, but I wonder how much of that percolates right down to users, that how much is reality? Because I’m always surprised how people use technology. There might be an intention in by the designer or the tech people, but people often do something quite unexpected with it. Do you see that? 

Maria: I think there’s definitely a mix of hype and reality. A lot of the hype obviously comes from the extremes because we always like to think in extreme ways. And then on the other side, there’s fear that AI will replace creativity entirely. And then we have marketing as well that makes it sound like AI can magically solve every problem, which is interesting. It’s like polar opposite. AI is disruptive without a doubt, and it’ll continue to reshape the way we create, but it’s like I always bring this example and it’s a bit obvious, but it always works in my mind. If you look back at any innovation history, humans have always been extraordinary at adapting and figuring out unexpected ways and creative ways to use the tools we are given.

They want to give us sort of a new tool – we start bending it to towards like our needs and I think that’s our human nature. The same happening with AI. I think what’s surprising in a lovely way probably is the speed because if inventions before AI took a bit of time. With AI, people are personalising tools so quickly and creating really niche workflows so quickly as well. So that’s interesting because you’re like, wow I wonder where we we’re going to be at the end of 2026, and no one knows. So, that’s exciting. 

Rachel: I agree that what you’ve just described in how you can create workflows or create tools out of AI that work specifically for you or a specific problem, which you probably couldn’t do unless you had a coder or a developer and you had the idea and they nutted it out with you.

Now you can just do it in two seconds, and that to me is so exciting. Just coming up with ways to create things that might work for you or your community. At the same time, I’m seeing a trend towards people loving, like you were saying, the handmade stuff. We’re seeing so many markets. 

Lynne: The analog world.

Rachel: Yes, the analog world. We’re seeing so many markets pop up with all handmade stuff in Sydney and Christmas markets that are full of artisan type things that you can buy and ceramics and jewellery and all of that. And so, it seems like there’s really those two extremes happening at the moment, which is quite interesting too.

Maria: Because I guess there’s always something on the other side, right? There’s AI evolution and development, and there always should be something kind of contradicting it or I guess like on the other side of it. 

Lynne: A counterbalance. 

Maria: Exactly. Counterbalance it and I think human creativity and that’s for the plane and returning to our childlike minds, I feel like all of that is happening parallel to development of AI really makes sense to me because it’s sort of like we’re trying to navigate what are we if this thing can do so much.

Rachel: What can we still do that’s beautiful and important? It’s so true. Okay, well let’s talk a little bit about social media, which is that space that you are very much in, and so many use it as a strategy to fulfill a business goal and think about it with that lens. But I understand that you see it more as culture. So, we’ve talked a lot about play, but how is that and experimenting and being curious, becoming the new currency of online creativity?

Maria: I think everything we engage with at scale eventually becomes part of culture, and I think social media is not an exception. I think we are in a moment of really big change as well in social media, also triggered by AI and other factors, but AI is a big one. We’re starting to see a clearer divide as well between social spaces that are about business visibility and social spaces that are about connection and expression.

On one side you have platforms you use intentionally to share your work, show your process, collaborate, put something into the world so people who need you can find you. Using social and strategic lever there I think is smart and it’s much needed because returns could make your career, it could be really, really powerful and on the other side, you have spaces that feel more intimate and it’s you and your friends and I think the divide is healthy. I think like this is a good trajectory and it gives people agency as well over how they want to show up and interact with it or not. On play and curiosity, yes to me, they are definitely becoming currencies, as you said, of online creativity because relatable experiences that are packaged in fun feel deeply human and I think we are going to see audiences respond more and more to work that feels like human, as we said. 

So, it doesn’t mean you shouldn’t use AI. You definitely should probably, and it will be helpful, but it means a combination of AI and your innate human qualities. Your curiosity, your sense of play, your way of seeing the world is incredibly powerful. And when you bring those together, the work feels personal and intentional, and that’s what we’re all creating online.

I think the future belongs to creators or solopreneurs or businesses who treat social media, like an experience rather than transaction. So not how do I get attention, but how do I invite you into my world and why would you come back 

Rachel: It’s a really subtle shift and when you think about it, there are some people doing it really brilliantly. There’s a copywriter I follow called Dirty Copy and she did a carousel recently on how to sell an apple or four different ways to sell an apple. Each slide was just so fun and engaging and I put it in our big newsletter, The Wrap Up, because I just thought it was a brilliant way to show off her copywriting skills, but also teach people something and draw them in with that sense of play and curiosity as well. It was just exactly what we’ve been talking about, so it’s thinking about things in a different way and how to draw people in.

Maria: I saw this very interesting project last week that just fully caught my attention for like an hour. It was branding done for this agency. So, branding for a creative agency, and they did it in a form of a game that you can play on your computer. And it’s like a horror game and it’s all about missing your deadline and you’ve got some questions, and you’re prompted to answer the questions, and your path has been shaped that way. It’s about deadline and project management with the most driest thing you can imagine offense to everyone, but they made it so engaging and so fun. It’s relatable because you’ve been in a situation, you’ve been late and so those relatable, fun executions, I think will start being more and more noticeable on that. 

Rachel: Have you seen the quiz it’s called? What’s your Creative Type by Adobe? 

Maria: Yes, yes. I’ve seen that one. 

Rachel: Those types of things are really playful and fun and you can’t help but want to do those things and engage with them.

Lynne: So, do you have some simple play prompts that you use to get your creative flow going? 

Maria: I think for someone to start, if you’re just starting, there’s one that I love to start with and it’s very simple, but surprisingly powerful. You set five minutes timer and list every activity that makes you lose track of time. You don’t edit, don’t judge. Don’t try to make it sound creative or impressive. Just list it and what it does, it helps you to reconnect with things that naturally pull you in and pull you into your flow state. You sort of think you know but then you never really think about them. So, when you list them down, instead of all staring at you, and that list often reveals, a thread that connects your past joys to your future creative breakthroughs as well.

I guess speaking back to that childhood play and once you become aware of that, I think it’s much easier to tap back into it with purpose and actually plan to being like, oh, I really enjoy being in nature and sort of planning things like that and it’s definitely one of the core ideas, sort of when it comes to like tapping back into your creativity and unlocking it to then value your work. I think that one is quite powerful and I usually try to, if I start a new project or something like that, I try to start with that list and I find it very helpful. 

Lynne: That’s fantastic. A lot of this creativity and play, there’s a bit about authenticity and showing up. I think, what did you say? Inviting people into your world. So how do you cultivate it and why do you think it’s important. Is it that human connection? 

Maria: I think authenticity as a concept in the word it’s might be in an unpopular opinion, but I think it’s slightly overrated actually. At least the version of authenticity we talk about on social media and maybe because it’s the word has been used so much and it sort of started to lose its meaning.

I also found that, in the last decade, I guess we’ve labelled irony and oversharing even as authenticity, when in reality those things are often performances as well. And it’s fine, but for me, real authenticity online is probably much simpler. Being okay not having all the answers, showing your process instead of only the finished product. We all love to see, behind the scenes. Allowing space for mistakes and experimentation and parts of the creativity that aren’t finished and polished and presentable. And importantly, you don’t have to reveal your whole personal life to be authentic because I think a lot of people, professionals who maybe don’t have a presence online but want to, but they struggle with like how much I want to share. I want to boundaries. You absolutely should have boundaries, and you don’t have to share everything. But instead of trying to be authentic, I think it’s more powerful to focus on providing value. Humans always will always respond to value, whether it’s learning something, being inspired, being entertained or feeling comforted.

So, when you share from that place, your work naturally, feels more real. And I feel like that’s the world you create. A world with someone when they tune in, they feel a sense of comfort or sense of joy. And I think that that comes, comes through a lot more easy and powerful, that approach.

Rachel: It’s really interesting, isn’t it? Because I think you can get so bogged down in how you’re coming across all the types of assets you are creating in Canva, and you almost can get too serious about it all and instead of bringing that sense of joy and originality back to your work.

Maria: Absolutely. 

Lynne: But I’d love to really drill down a little into Canva, because you must know it back to front. We’d love to know some clever shortcuts or features that people overlook but make designing faster or make your message stronger. 

Maria: There are a few, and some of them are very simple, but they’re surprisingly effective.

I really love, one of the simple ones I really love copy style function. When you can copy style of any photo, any background, any surface, basically on any other page or the rest of your pages with one click. I think that one is really, really good and just a time saver and you don’t have to think about this. It’s like remove the decision making. Another simple one, but I use I think on the daily is the bulk colour change as well. So, if you want to change one colour, you can. Then there’s like an option in the colour, section underneath, on the bottom where you can translate that to all colours. 

Rachel: I love that one too. 

Maria: It’s just simple, but then you’re like, wow, it’s done. I don’t have to think about this. Especially if it’s like a shade of pink that’s slightly different from the other shade of pink, it really helps. I would also highly recommend exploring, magic design for video, our new video editing platform where you can just drop your clips and you get edit recommendations back. I think that’s a that’s a bit of a really powerful one.

Lynne: Oh, that sounds good. 

Maria: Another slightly niche one. But in the object panel, if you are after some fun and like trendy graphic emotional elements. You can search for graphic Canva, graphic trends, all in one word, and you’ll see a huge collection of such elements. It’s a good one. 

Rachel: Okay, cool. What about if you’ve never used Canva, but you are wanting to dip your toe in, what are the first three things you should learn to get the biggest return on your time? 

Maria: Good question. I think probably start with templates. Because also there are just so many templates in Canva and it’s a rabbit hole. When you open the page, you’ll see a few of them. But then if you really start exploring and going into one, and then going into recommendations based on that one, and really explore the area, you can find such incredible templates that are exactly what you’re after.

And I think starting by that, exploring, saving them, starring them, just sort of so you have some point of reference, and you can come back to, and they can be your base when you just start. And then obviously from there, I mean mastering the basics of editor. Simple things like grouping, aligning, using quick commands, and obviously online, there are so many resources for any quick shortcuts as well on the keyboard. Learning those I think really speeds up time. 

For example, there’s one, when you edit the video, if you press ‘S’ it automatically splits it. So, it’s just nice and quick and easy and you can, you can edit the length of the video very easily. And brand kits, I think learn how to use brand kits and I think that’s a very, very smart way to create a system of templates, and especially for solopreneurs or if you’re online also because you’re online, you want it to be consistent. You want it to have a voice, a visual voice to your content that if someone scrolls, they know exactly that that’s you, and they can, you can stop them and they scroll.

People know about brand kits, but they often sort of forget how powerful and easy to use they are. It requires a bit of a setup at the beginning, but then it is quite easy. And once that done, half of your work is done because your fonts, your logos, your colours, any visuals, they all exist in this kit. So, every time you design, your object panel is automatically set to include all of this, so you don’t have to think about colour search for them, it’s all there. I think especially if you’re using Canva for something consistent like this, that’s a massive time saver. 

Rachel: Interesting. 

Lynne:  Okay. Well, you really talked us through a way to build a system, which we like that because, if the system makes your baseline easier, then you can be creative beyond that country. 

Maria: Absolutely. Just forget all the, or remove all the obstacles to, to be creative and 

Rachel: I know my biggest mistake in Canva, and I’ve used it for years, so it’s becoming an even more annoying mistake, is that I didn’t set up a proper folder system at the start. So, what would be your advice to someone like me or someone who’s coming along and thinks, well, how can I create something organised from the start.

Maria: I think that happens to everyone. I think that happened to me as well before we started. It’s also became super messy very quickly. Folders are there for a reason and your project sidebar and all your folders and projects in there, it’s utilise that to a maximum. And I think thinking categories not in perfect folders.

So, you’ve got your social, your video, your documents, personal, clients, just so there’s categories that you can think easily in. You don’t have to have a folder for each project yet. Firstly, just categories and then everything, using consistent naming conventions as well, just removes extra clutter from your brain. I also think, and that’s something that I’m now trying to do in my personal Canva, just archiving ruthlessly. If something is done, if you know you don’t really need to see it anytime soon, just archive it. You’re not deleting it, but you’re just removing it out of your active view.

Lynne: So that means you don’t have twenty different versions of your newsletter. 

Maria: Exactly. 

Lynne: You only have the last one or two, and the rest are there. If ever you want to go back to October 22, it’s there, but you don’t have it. 

Maria: Exactly and I think just keeping it simple and the filing system that works for you. I think when we think of filing system, we also think of potentially organising everything to a tee and sometimes I find I overcomplicate things and then I can’t find anything because the violence system is too niche. So, just keeping it simple, I think helps. 

Lynne: Okay. You must see some visibility about what templates people use and everything and the sort of things people are doing because we hear carousels are back in a big way. Are there certain things you find get more engagement on socials or Canva templates or ideas? 

Maria: I think formats or templates that are getting a lot of engagement on socials now, mostly those that give people a space to scroll or explore through and engage more deeply. Which is why carousels because you kind of like you in this little space that you can explore and really dive in as well as photo dumps obviously such a massive and simple category, but I think it’s a massive one. Any similar formats are very powerful and they’re kind of there at the top, always. Value-driven content. I think tips tutorial like frameworks, thought pieces behind the scenes, anything like that. I think people create now a lot of, which is why those templates perform really well. 

Again, depth, learning value, all of those things and because social media is increasingly crowded space as well. I think this engagement of just passively scrolling by versus engagement. Swiping through, saving, reading tend to be rewarded as well by algorithm. So, I think people kind of realise that more now. So, anything that is doing well in the algorithm ends up doing well, obviously with templates because people are using these templates to feed it back to the algorithm.

Rachel: Interesting. It’s a lot of extra work, isn’t it, to put a carousel together, but you can see that they do really well if they’re high value and are teaching people something. 

Maria: And once again, if you set up your brand kit and then you set up your carousel template with your little logo and your colours, the template is there and so every week you can just drop your visuals. So, it’s a very nice way to reuse the format. 

Rachel: Fantastic. Let’s talk a little bit about your Substack, Playin. What was the reason that you wanted to start it and has it done anything really great for your work or your thought processes or your own creativity?

Maria: I started it earlier this year. I actually first started this challenge that I did online. I did it for myself first, but then I had a few people from my community or like colleagues join in. So, it was about twenty-five of us doing this thirty days of play challenge where we basically, I would send out play prompts every day, and they’re easy. You don’t have to be an artist or a designer to get it done. I could barrier it to entry very low. So, I would send them out and then you have a day to fit in this like fifteen, twenty minutes of this playful activity and everyone responded to it really well, and I really enjoyed it.

I thought, oh look, there’s something in it. So, Playin became this space that’s opposite to deliverables and outcomes and it’s a space more where I could think out loud and explore ideas and reconnect with the parts of creativity that I like. I feel human and obviously I spent a lot of time working in design in technology and Substack became a way for me to process everything and what I observe and culture and turn it into something meaningful and hopefully valuable. I also think writing regularly forces me to slow down and notice, because I try to note things during the week, things that peak my attention. It’s a good thing for my brain, I think as well and so Playin, I’m trying to talk about topics that connecting professional work with personal, creative practice and questions about taste and how it’s formed and why play matters and how to be more creative if your career has nothing to do with creativity.

Lynne: Fantastic. So interesting. 

Now, one of the things we ask all our guests about their favourite tools of the trade. So, besides Canva, obviously that’s number one. That comes back with a lot of our guests. But are there any programs or apps or software that you love, and you use as part of your work?

Maria: There are definitely a few, but I think what comes to mind straight away is probably Notion. I don’t know if you use Notion?

Rachel: I hear about that. Neither of us have dived into Notion.

Lynne: It’s popular. 

Maria: No, it’s a good one. Mostly because it also is templated, so there’s templates for everything.

I have Notion for my travel, I have Notion for my creative projects, I have Notion for my grocery list. It’s very heavily templated so, you can use it for anything, personal life or professional, but also, it’s quite customisable as well, so you can really adjust your working space to whatever works for you.

And I really enjoy it, and I actually even created my own template there as well. Like a digital garden template where you record your findings and things you see, movies you love or articles or things like that. So, that’s definitely one up there for me. 

Lynne: Oh, that’s fantastic.

Rachel: Love that. Well, this has been fascinating Maria. Thank you so much for coming on. Tell us where people can find out more about you, maybe connect with you, read your Substack, all of that. 

Maria: I’m a little bit everywhere. I’m trying to be. You can find me on LinkedIn. I’m pretty active there and I actually quite love the community on LinkedIn. That’s definitely one spot and my Substack, Playin. I’m there regularly as well. I also love the community of Substack. I love to meet people there as well. I’m also on Instagram. Just same name. I think those three places are probably my main ones. 

Lynne: Your main play places. 

Rachel: Hang out. 

Maria: Hang out. Both play places. 

Lynne: Oh, fantastic. We’ll put a link in the show notes to all of that and you know, your Substack and LinkedIn and things. 

Thank you so much for coming on the podcast. It was such a great chat. Nice. And I think quite inspiring. I think we all feel we are going to go out and find a bit of joy in our lives and play a bit more, I think.

Rachel: More curiosity 

Lynne: Exactly.

Rachel: For sure. 

Maria: No, thank you so much for having me. It’s been very inspiring as well, chatting about all this. 

Rachel: Oh, great.

Lynne: So much fun. So that brings us to the end of the show. We’re out there listening, don’t forget to check the show notes, and there’ll be a transcript of this episode as well and we’ll see everyone next week. 

Rachel:  See you everyone. Bye!


Credits:

Connect with Maria on LinkedIn https://www.linkedin.com/in/maria-izvestkina/

Find Lynne www.lynnetestoni.com 

Find Rachel www.rachelsmith.com.au 

Rachel’s List www.rachelslist.com.au 

If you have questions you’d like us to answer in our next Q&A episode, just send them here.

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel’s List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co 

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