Sourcebottle’s Bec Derrington on creating a resource for journalists and content creators

This week, Rachel and Lynne are chatting to a different style of guest – Bec Derrington from Sourcebottle. Sourcebottle is a fabulous resource for journalists, writers and content creators and one we both use regularly.

Bec shares the story behind Sourcebottle – why she started it and how it works. During our wide-ranging chat we talk about:

+ Her background in PR and how she saw the gap in the market

+ The challenges in running a small business

+ The changing media landscape

+ How she connects journalists with sources and industry experts

+ Some of the weird and wonderful callout requests she’s had

+ How to craft a callout that will give you the experts you need for your story

+ How she deals with the ‘pick your brains’ conversations

+ The challenges of maintaining a huge mailout list