This week on the podcast, Lynne and Rachel chat with one of our digital heroes – Rebecca Lowrey Boyd.
Rebecca is the digital managing editor of Better Homes and Gardens, Australia’s leading homes website. She also founded Wee Birdy in 2007, a London-based blog devoted to London shopping and design, an innovative site in the heyday of blogging that we both loved.
Rebecca talks about working on the digital side of a large media brand and the move towards omnimedia channels of print, digital and TV – and how the print and digital teams now work together. She talks about her love of digital strategy and how working inhouse helps her to be at the forefront of the big projects.
We loved hearing about how analytics informs the type of content these sites include and how SEO and EDMs still play a big part in driving organic traffic to the Better Homes website. Rebecca talks about some of the tools she uses and how that helps to keep the site top of mind – and on the front page of Google. It’s a far-ranging and thoughtful discussion on the future of digital media.
Connect with Rebecca via LinkedIn: https://www.linkedin.com/in/rebecca-lowrey-boyd-84303698/