RE-RELEASE! Finding content marketing clients with Jennifer Goforth Gregory
This week on the podcast, Lynne has been unwell so we thought it would be a great idea to re-release one of our favourite episodes from a few years ago.
This episode, from June 2020 (so we chat about the pandemic a few times) is with content marketing queen Jennifer Goforth Gregory about moving from journalism to content marketing, why it’s so important to have niches, positioning yourself to clients and agencies as a subject matter expert and her three-pronged approach to marketing yourself. She also shares a rough script on how to write an LOI (and why it’s just a starting point and not the ‘whole date’).
Jennifer is one of the keynote speakers at the upcoming The Content Byte Summit – and this is a great way to hear her story and why we both find her inspiring.
Jennifer’s website is here: https://www.jennifergregorywriter.com/