Episode Transcripts

A library of our recent podcast transcripts for in-depth detail and easy access to resources.

How pre-selling strategies can turn leads into clients with Brenna McGowan

This week, Rachel & Lynne are chatting with launch strategist Brenna McGowan about “anticipation marketing” and using content to create warm leads so clients are eager to buy. Brenna argues...

How to make a living from Substack, with Maggie Alderson

This week, Lynne and Rachel are chatting with journalist, editor and novelist Maggie Alderson about how to create a good income stream from Substack. Now three years in with a highly successful column...

New things we are trying in our business in 2026

This week, it’s Rachel and Lynne as they discuss changes they’re making in their freelance businesses in response to shifting client needs, including experimenting with new services and focusing...

Lessons from entrepreneurs and how it applies to freelancers – with Bernadette Schwerdt

This week, Rachel and Lynne are chatting with friend of the pod, Bernadette Schwerdt, a copy coach, comms expert and ghostwriter, to discuss how writers can build valuable, scalable businesses and...

How to find opportunities in print media – with Sarah Tayler

This week, Rachel and Lynne are chatting with Sarah Tayler of Tweed Coast Media about producing and reviving custom publications, sharing her thoughts on why print is far from dead when it’s driven by...

How freelancers can find work through referrals – with Sarah Hubbard

Rachel and Lynne speak with Sarah Hubbard, author of The Intentional Networker, about using referrals and relationship-based networking to find new clients. Sarah shares her MAPP framework (mindset...

How to find time to work on your business

This week Rachel and Lynne are responding to a question from listener Stephanie about how to make time to work on your freelance business. It’s a bit of a choose-your-own adventure because we...

Creating customer-centred content with Mat Patterson

This week, Rachel and Lynne are chatting with freelance writer Mat Patterson (morehumancontent.com), who argues small and medium businesses and freelancers should lean into being personal, flexible...

The systems freelancers need to succeed – with Leticia Mooney

Rachel and Lynne chat with freelance business coach Leticia Mooney about building an “engine room” of systems across customer experience, sales and finance so clients feel safe, payments...
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