Lessons from entrepreneurs and how it applies to freelancers – with Bernadette Schwerdt
This week, Rachel and Lynne are chatting with friend of the pod, Bernadette Schwerdt, a copy coach, comms expert and ghostwriter, to discuss how writers can build valuable, scalabl
Creating customer-centred content with Mat Patterson
This week, Rachel and Lynne are chatting with freelance writer Mat Patterson (morehumancontent.com), who argues small and medium businesses and freelancers should lean into being p
The systems freelancers need to succeed – with Leticia Mooney
Rachel and Lynne chat with freelance business coach Leticia Mooney about building an “engine room” of systems across customer experience, sales and finance so clients f
How to create your own career luck with Mel Barfield
Rachel and Lynne discuss luck, visibility, and career resilience with UK copywriter Mel Barfield, managing partner at Copy or Die, host of the Indie Business Club podcast, and a Fr
How to make money through TikTok and Instagram with Keenya Kelly
Rachel and Lynne discuss how freelancers can use Instagram and TikTok to make money and win clients with guest Keenya Kelly, a social media strategist known as the “TikTok Queenâ
What you can do to protect yourself from AI – with Joe Pulizzi
This week it’s all about AI. Rachel and Lynne discuss the impacts of AI on freelance writing and marketing with Joe Pulizzi, founder of the Content Marketing Institute and Th
Ilise Benun on how to use AI to find clients
This week Rachel and Lynne talk about how to find clients using AI with their guest, Ilise Benun, a business coach for creatives. In a practical and inspiring chat, Ilise takes us
Content chief Keshnee Kemp on social media, working with Woolworths and setting up an agency
This week, Rachel and Lynne discuss the importance of a lean team, strong relationships, and staying updated with social media trends with Keshnee Kemp. Keshnee, a content market
Steven Lewis on using ChatGPT as your marketing brain
In this episode of The Content Byte podcast, hosts Rachel Smith and Lynne Testoni discuss the impact of AI on freelance writing and marketing with guest Steven Lewis. Steven, a sea